i-Link News

News

You can find all about the latest news at i-Link from the articles below...

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i-Link AWS Server Migration

The i-Link team have recently completed a major upgrade of our servers. With our commitment and focus on ensuring that our online research services are unrivalled within the marketplace, we feel that using Australian based cloud hosted servers allows us to best meet the needs of our clients now, and into the future.


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Getting To Know i-Link – Staff Bio

For each newsletter edition we will be introducing a member of the i-Link family. Get to know the faces behind some of the names. First up is our Business Development Manager - Patrick.


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Summer Shopping Survey 2017

i-Link recently conducted a nationally representative survey amongst n=1000 LiveTribe respondents across Australia on the topic of Christmas and January sales shopping. Results and insights can be found here...


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Merry Christmas From i-Link 2016

Merry Christmas from i-Link! We are going to be taking a very short break over the Christmas and New Year period during which time our office will be closing. Our last business day will be on Friday, 23rd December. We will be re-opening on Tuesday, 3rd of January. Click below for further details....


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2016 Members Poll

We again asked some of our LiveTribe members for their thoughts on the questionnaires that we send them. Take a look at what they had to say...


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Australian Streaming 2016

i-Link Research recently conducted a poll with n=1200 of our LiveTribe members to find out how many Australians use a streaming service such as: Netflix, Stan, etc.  Here's what we found out...


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i-Link / Livetribe Noble Causes

Charity is important in our community and as such i-Link is continuing the LiveTribe Noble Causes initiative. This month, the charity is Care 4 Kids.


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Adairs Survey 2016 – Prize Draw Winners

We are pleased to announce the following winners of Adairs Survey 2016 Prize Draw...


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i-Link / Livetribe Noble Causes

July marks the completion of our second Noble Cause! Since December, i-Link panel members have been donating their reward points to Paws for Thought (PFT). The group rescues, rehabilitates and rehomes dogs abandoned in NSW pounds, saving them from death row and giving them a chance at a 'happily ever after'.


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Talking Data

At i-Link, we realise that the delivery of reliable data, on time, is of the utmost importance to our clients. For this reason, we don’t use automated systems to clean the data but give that responsibility to the Project Managers, all based in Sydney, who conduct checks manually. 


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i-Link – i-Discuss and i-Focus Update

Our online qualitative research is delivered through i-Link's two feature packed tools: i-Discuss for conducting over-time focus groups and i-Focus for conducting interactive real-time focus groups.


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i-Link / Live Tribe Noble Causes

LiveTribe.com, an Australian online community, is donating $1500 to a central coast charity organization, Care for the Coast. The donation is provided through LiveTribe’s initiative, Noble Causes, and it is going to be used to create Christmas hampers for disadvantaged families living on Central Coast....


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i-Link Accreditation

Just a friendly reminder, as a member of AMSRO, ESOMAR and AMSRS, i-Link Research abides by the industry standards, guidelines and codes of practice prescribed by these industry bodies….


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2015 Christmas Poll

i-Link Research recently conducted a quick poll with our LiveTribe members to get a gauge on Christmas preparations and their favourite Christmas themed movies….


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i-Link Accreditation

Just a friendly reminder, as a member of AMSRO, ESOMAR and AMSRS, i-Link Research abides by the industry standards, guidelines and codes of practice prescribed by these industry bodies….


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Merry Christmas from i-Link!

The management and staff at i-Link would like to thank all of our clients and partners for their continued support throughout 2015. We wish you all an exciting and prosperous year ahead and look forward to working with you again in 2016.


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Adairs Survey – Prize Draw Winners

We are pleased to announce the following winners of Adairs Survey Prize Draw...

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Online Survey Design – Handy Reminders

Based on our experience, we have compiled the following shortlist of basic considerations that all researchers may like to take into account when writing their online surveys, as well as an overview of the services that i-Link can offer in support of each.


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Are you using i-Link minipolls?

Struggling to determine an incidence rate for a potential project? Looking to quickly pre-target hard to reach respondents? Need to throw in some quick stats for a last minute pitch to a new client...?


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2015 AMSRS National Conference

i-Link was very excited to attend the 2015 AMSRS National Conference in the first week of September and this year’s event at the Sydney Hilton felt like one of the most successful in recent memory.


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ADMA Global Forum 2015

i-Link recently attended the ADMA Global Forum in Sydney. It was a two day event that brought together global leaders who are shaping the world of data-driven marketing & advertising. 


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Woodlea Survey – Prize Draw Winners

We are pleased to announce the following winners of Woodlea Survey Prize Draw...

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Property Republic Survey – Prize Draw Winners

We are pleased to announce the following winners of Property Republic Survey Prize Draw...

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LiveTribe Noble Causes

Charity is important in our community, so this year we are launching the LiveTribe Noble Causes initiative.


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Budget 2015

We asked our LiveTribe Members what they thought of the Government's second Federal budget and who are the big winners and losers....


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Questionnaire Length and Fatigue

Following on from the questionnaire feedback poll we sent to Livetribe panellists - It’s time yet again to talk about the age old conundrum – questionnaire length and respondent fatigue.


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LiveTribe Members Poll

We recently asked some of our LiveTribe members for their thoughts on the questionnaires that we send them. 


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ANZAC Day 2015 Poll

ANZAC Day 2015. ANZAC Day has come and gone, and we polled the members of LiveTribe to find out what they had planned for the day as well as what they thought of not having a public holiday on the Monday. Here is what they told us...


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i-Link India

The i-Link team in India goes from strength to strength as we grow our development and scripting teams in India...


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Privacy and Data Security

The revised Australian Privacy Principles are nearly one year old and the focus on privacy and data security is stronger than ever... 


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Commonwealth Bank Customer Relations Service Improvement Survey – Prize Draw Winners

We are pleased to announce the following winners of Customer Relations Service Improvement Survey Prize Draw...


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Christmas Newsletter 2014

November 2014 Spending up on 2013 66% of our panelists will be spending the same or more as they did last year with 40% of total respondents spending between $250 and $750. And if you were wondering what the best Christmas gift option out there is this holiday season, our poll found 54% of people […]

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AMSRS 2014 National Conference Recap

We were proud to be a gold sponsor at the 2014 National Conference last week, and this year’s event in Melbourne felt like one of the most successful in recent memory.

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Why are i-Link offering you a discount on your next over 50s research project?

We recently conducted a poll of our over 50s panellists and found that health and wealth are the two biggest areas of concern for this age cohort.

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Mobile Device Usage in Australia

Technology permeates our lives more than ever. You just have to cast your mind back to the coffee you bought this morning, or this morning’s train ride to work to see how quickly you reached for your mobile phone just to pass a bit of time.

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Weekend Activities Poll

Now that summer has wound down and the days are getting shorter, our anticipation of the weekend becomes a little more urgent with each passing week. On that basis we polled our panellists to get an insight into their planned weekend activities. Here's what they told us...

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Australia Day Poll 2014

With the long weekend almost here, we polled the members of LiveTribe to find out if they'll be celebrating Australia Day, and how they'll be spending the holiday. Here's what they told us.

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Travel and Entertainment

The festive season might be behind us for another year, but we've still got weeks of summer left. Here's what LiveTribe panellists had to say when we asked what they'd be doing to keep busy over the summer months...

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Project ID Survey Winners

Announcing the winners of the Project ID Survey prize draw...

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Christmas Shopping Poll 2013

i-Link Research recently conducted a poll study to explore the attitudes and intentions of Australian consumers about shopping for the upcoming holiday season.

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Christmas Shopping Infographic

With the holiday season just around the corner, Australian consumers are gearing up for the busy Christmas shopping period. Here's a sneak peek at the results of our annual Christmas shopping poll

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GCR Service Improvement Survey Winners

GCR Service Improvement Survey Winners

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Alcohol Consumption – Australia

i-Link Research conducted a poll to explore the alcohol consumption habits of people in Australia. The study shows that the most common place for alcohol consumption is in the home.

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Car Purchasing and Ownership

We recently polled LiveTribe members on the topic of car ownership to explore attitudes and intentions regarding their current ownership and next car purchase.

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Australian Social Media Habits

i-Link conducted a poll of Australian consumers from our online research panel, LiveTribe, to capture a snapshot of their social media habits in early 2013. We found that consumers are spending increasingly more of their time on social media, and spreading that time across multiple platforms.

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Survey Invitation Routing

As the demand for online data collection grows it has become an increasingly challenging exercise to maintain research participation rates. Survey routing is a sampling technique that helps to match a respondent to a number of survey invitations, which he or she may then qualify for.

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Understanding Smartphone Users in Australia

To shed some light on the behaviour of smartphone users and their interactions with the device, i-Link has conducted a poll study amongst our LiveTribe research panellists, targeting mobile phone owners in Australia.

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Gold Sponsor at the AMSRS 40th National Conference

i-Link will be a Gold Sponsor at the Australian Market & Social Research Society 40th National Conference.

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Designing Effective Online Surveys

Creating a great survey is a skill that requires attention to many details. How questions are being asked and the survey layout may influence how people understand and answer your questions. Engaged respondents will answer your questions fully and accurately, thus resulting in better insights and a higher quality of data.

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i-Link Quick Stat – QR Technology

At i-Link we regularly profile our members via quick polls to determine their usage of everyday products and services. Recently we polled our members around the very topical subject of smartphones and the emerging use of QR codes or Quick Response technology.

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Charitable Giving in Australia

To better understand the charitable giving behaviour amongst Australians, i-Link has recently conducted an online poll of our LiveTribe research panellists to investigate our charitable focus and general donation priorities.

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i-Link is proud to be a sponsor of MRSM 1st Annual Congress

This coming April 24th, i-Link will be supporting the inaugural annual congress of the Marketing Research Society of Malaysia (MRSM) in Kuala Lumpur.

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Christmas Shopping in Australia

The Christmas shopping season is generally considered the busiest shopping period of the year. To better understand the Australian consumers’ spending habits during the Christmas Holiday Season, i-Link conducted a poll study of our LiveTribe research panellists.

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Australia’s favourite leisure activities

Everyone has a favourite way to enjoy their free time or relax after a stressful day. So to find out how Australians incorporate leisure activities into their daily lives, we conducted an online poll study of 200 people on our panel - LiveTribe.

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What do Australians most like on their toast?

Recently, in support of the 2011 ESOMAR APAC Conference in Melbourne, we polled 386 people from our LiveTribe research panel to find out what spread they like most on their toast.

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i-Link’s New Singapore Office

Our exciting regional expansion continues apace with the opening of our third office location in Singapore. This investment is another significant step for i-Link in our continued support of the SEA research industry as well as now offering a truly localised client team to support our operations across this region.

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A Snapshot of Hybrid Online Methodologies

The rapid adoption of online technology allows researchers to now leverage web-based research tools in order to obtain valuable consumer insights in a timely, accurate and cost-effective manner. Integrating both quantitative and qualitative research techniques can uncover deeper findings and allow researchers and clients to gain access to a wealth of data and insights for effective decision making.

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We are “ISO 27001″ and “Return Path” Accredited

After many long months of preparation and the undergoing of a rigorous external audit to assess our compliance with the stringent security policies and procedures, we are delighted to announce that we are now fully accredited under ISO27001!

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The Online Focus Group – An Overview

The advent of the internet age has brought with it a whole new set of rules for undertaking marketing research. There are upsides and downsides, critics and advocates, but like it or not the research industry has increasingly looked at the online environment to provide it with new ways of undertaking traditional research practices.

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An Overview of Market Research Online Community Technology and Services

The value of online communities: Our i-Connect panel management system enables you to deploy a community with ease, to profile members and match by participant data, to manage every aspect of the panel and its membership, and to reward members with a range of flexible solutions.

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Social Media: Generation C – The implications for researchers, marketers and advertisers

Social networks, forums and blogs are visited almost daily by online users and this is understandably creating a lot of buzz and excitement amongst researchers, marketers and advertisers alike.

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Queensland Flood Relief

In response to the unfolding flood crisis in large parts of Queensland, i-Link's online research panel, LiveTribe, has today donated $5,000 to the Premier's Relief Appeal.

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An Interactive Tour of our i-Question Survey System

Since 2001 our i-Question survey system has evolved into the ultimate survey tool from our clients perspective; easily deploying complex survey designs such as choice modeling and conjoint analysis tasks, right through to the more standardised tracking and measurement research.

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i-Link hits the road with our Cafe Q&A!

Last month, i-Link’s management team conducted information sessions with Independent Researchers (IRG members) in Melbourne and Sydney.

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The Future of Online Research in Asia Pacific

With a huge number of people now connected to the internet for a variety of online activities, how can marketers utilise the internet to develop and retail new products and services? Can researchers assist by unearthing better insights and information to these marketers worldwide?

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i-Link Visual Point & Click Style Questions

i-Link has developed a range of visual Point & Click style questions, which are available to all our clients when using i-Link’s advanced online survey system, i-Question. These question styles are designed with a point and click action to enable faster, intuitive and more considered respondent participation.

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Nifty Rewards and Incentives with i-Link’s Online Research Panel

Our LiveTribe online research panel continues to grow from strength to strength since its launch. LiveTribe is an online community where our members receive rewards, prizes and incentives for taking part in online market research activities like surveys, live discussion groups, research blogs, forums and polls.

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Qualified Opinions re-launched as LiveTribe

The Qualified Opinions Research Panel has been re-launched this month with a brand new name: LiveTribe. Under the guidance of our imaginative and resident designer, Francis Fenlon, we've aimed for a fun, friendly and inviting user experience, with lots of colour and a great dollop of imagination!

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Online Qualitative

At i-Link the development and launch of our second generation i-Focus and i-Discuss applications are complete. Already uptake of these offerings has been strong as they offer both our clients and their respondents an easy to use platform through which to conduct their online research.

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New and Improved Research Systems

The previous twelve months has seen the team at i-Link preside over our best year to date in terms of overall company growth and improvements to our proprietary research applications, which include an advanced survey system (i-Question), over-time discussion group (i-Discuss) and our live interactive group facility (i-Focus).

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We manage your projects the ISO 20252 way

At i-Link we have achieved another milestone in our company history. i-Link is now one of the only 21 companies in Australia certified under ISO20252, the international standard for market, opinion and social research.

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